Andrew Brodsky

Andrew Brodsky is an assistant professor of management at the McCombs School of Business at The University of Texas at Austin, where his research focuses on work-based technology use and workplace communication, particularly virtual communication challenges. He holds a Ph.D. in Organizational Behavior from Harvard Business School and a B.S. from The Wharton School, and has been recognized as one of Poets & Quants’ “Top 40 Under 40” MBA professors in the world. His work on the impact of technology and virtual communication on work and organizations has been featured in outlets such as The New York Times, Harvard Business Review, and The Wall Street Journal.

Brodsky is the author of Ping: The Secrets of Successful Virtual Communication, published in 2025 by Simon & Schuster/Simon Acumen (North American rights) and also listed with Penguin. In the book, he presents a research-backed framework for optimizing virtual communication, encapsulated in the PING model—Perspective-taking, Initiative, Non-verbal cues, and Goals—and integrates social science research, executive interviews, and practical strategies to help individuals and organizations communicate more effectively across digital channels.