George Newall

George Newall (1934–2022) was an advertising creative director, writer, producer, and co-creator of the educational television series Schoolhouse Rock!. While working at the McCaffrey & McCall advertising agency, he helped develop the idea of setting multiplication tables to rock music, leading to the series’ launch on ABC in 1973. The program won four Emmy Awards and became known for its animated lessons in mathematics, grammar, science, civics, and history.

Newall earned a Bachelor of Music degree in music composition from Florida State University. He co-authored Schoolhouse Rock!: The Official Guide with Tom Yohe and contributed to the series as a writer and producer, including music and lyrics for several segments.