The Ed Branding Book: How to Build Educational Leadership with Social Influence

Demystify branding for educators

Branding adds to the identity of an organization and makes people feel connected to it. No matter your role, an online presence that is on-brand aids in your success as a leader in education. Marketing and branding are incredibly powerful tools for educators, and it’s time we all learn to use them effectively.

This book shows how—and why— classified employees, teachers, administrators, superintendents, and board members should embrace branding. It’s full of easy tips and tricks to get started, specific steps for leading with social influence, and the benefits of dialing in your brand right now. Starting with strategies for defining your brand and a guide to what social media platforms to use and how, it’s also a tool kit that will empower you to amplify stories for the benefit of yourself, your site, and your organization.

With a Foreword by Adam Welcome

“An outstanding book that should be required for every leadership program and for every school and district leader.”—Stacie Stanley, EdD, superintendent, coauthor of Leading while Female: A Culturally Proficient Response for Gender Equity

“Dr. Bryant and Ms. White have written a book that walks us through the why and how of branding. In a time when public education is bombarded with challenges, this book is an essential and valuable resource for all of us.”—Dr. Rosa Perez-Isiah, assistant superintendent, author

“For all the people who never thought ed branding was a thing. This book is for you! . . . Equity in education is about recognizing and addressing the unique needs, strengths, and cultural backgrounds of each student. Building your brand on this foundation ensures that all voices are not only heard but also valued. Dive into this transformative journey and watch your educational brand flourish.”—Dr. Nyree Clark, coordinator of equity and access